Experience True Elegance
ABM AURA bringing the finest perfumes and cosmetics to the UAE.
Discover the CollectionThe ABM AURA Group
ARABELLA FRAGRANCE
With 4 prestigious locations across the UAE, Arabella Fragrance offers a curated selection of the finest Arabic and international perfumes.
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Extend your luxurious experience with bespoke travel and holiday packages tailored to your exquisite taste.
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Our Heritage
ABM AURA – ARABELLA FRAGRANCE was created from the passion of its founder, Ameen Mannan, a true lover of perfumes. Inspired by the power of scents to bring back memories and emotions, he began a journey to share unique fragrances with the world. Every bottle carries confidence and a story waiting to be discovered. Step into our world of scents and find the fragrance that tells your story — "Kahani" the story untold.
Behind every achievement of ARABELLA FRAGRANCE is the Strength of the ABM AURA Research & Development Team, whose innovation ensures premium quality and evolving fragrance experiences.
In a world where stories are woven with fragrance, our brand stands as a sanctuary of captivating scents. Created with a passion for the power of perfumes we invite you to explore and discover a fragrance that truly resonates with your story.
Our Journey
2016
Research Begins
2017
Create Scent
2018
Continued Research
2023
First Store UAQ
2024
Franchisee Exporting & Marketing
2025
Third Store Sharjah
2026
Fourth Store Abu Dhabi